CONAR publishes 2024 activity report: Consumer complaints rise by 17%

In March 2025, Brazil’s National Council for Self-Regulation in Advertising (“CONAR”) – a non-governmental organization that monitors the ethical issues involved in advertising in Brazil based on complaints submitted by consumers, authorities, members, or its board – published its 2024 activity report via its monthly newsletter.

Of all the data provided, it is worth highlighting the 17% increase in the number of complaints filed, especially those submitted by consumers.

The newsletter also provided details about key industries, such as the Food industry, with 23% turnover; the Betting industry, with 19%; and the Fashion Retail industry, with 11.4%.

Lastly, the study revealed that nearly half of the representations involved the truthful depiction of the product or service offered.

For more information, access the newsletter in full: CONAR Newsletter | 2024.

Demarest’s Consumer and Retail team is monitoring the developments of this topic and remains available to assist with the review of advertising pieces and the potential defense structure in the event of representations.